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The Importance of a Marketing Content Planner Content planners are responsible for creating a vision of content creation publication, distribution and publication. They also have to monitor and evaluate the effectiveness of a strategy. This kind of content teaches the audience about the company's products and services. It also assists the audience to solve problems and meet their needs. A marketing content planner can be a spreadsheet, or a third-party tool. The difference lies in the way you use it. 1. Determine Your Goals The famous quote, usually credited to Benjamin Franklin although perhaps never heard by him, holds true: “If you fail to plan, you plan to fail.” Getting from a strategic vision to an efficient content marketing engine requires a structured workflow, efficiencies in workflow and clear communication. Setting goals is among the most important steps to take in this process. You can start with high-level business goals or use the SMART framework to make them more specific and attainable. best ai content rewriter is also a great opportunity to revisit existing content goals and ensure they are in line with the current strategy. Understanding your goals will allow you to monitor the performance of each piece of content. This will help you determine which elements are working and which needs improvement, allowing you to make the necessary adjustments and improve overall performance. This will help you achieve your objectives, and provide high-quality content to your customers. 2. Identify Your Audience It is crucial to know who your audience is in order to create content that is relevant, interesting and efficient. The best way to do this is by conducting research and identifying the characteristics of your ideal customer personas. This can be done by using surveys, data analyses and other methods to collect data about your clients. You can then use the results of your research to identify the types of content that are most efficient for you and your business. This could be everything from blog posts to podcasts, social media posts and webinars. Once you've determined which formats are most effective, it's time to start drafting your content plan. A tool for content planning can help you keep track of your marketing goals and make sure that the most qualified people are working on the right projects. It can also improve productivity by allowing teams to focus on what's important and stay clear of distractions. It's easy to start by downloading a no-cost Content Analysis Report from CopyPress today. 3. Find Your Ideal Platforms It's crucial to adapt your content to the platform you prefer. Instagram users are searching for visually appealing content, while TikTok users enjoy short, trendy videos. Conducting some market research can help you discover your ideal audience and their preferred platforms. A marketing content planner can assist you in planning the steps needed to convert your ideas and concepts into a final product. It will give you the framework you need to meet your goals and ensure everyone on your team is in agreement. A content planning tool such as Monday and Kapost can help with this by allowing you to create, assign tasks and collaborate, as well as track progress on a single dashboard. There are also more in-depth tools like Wrike that allow for drop-down menu functionality and provide overall project timelines as well as an actionable table and a message board. Both of them offer the free version, as well as more extensive subscriptions if your team requires more advanced features. 4. Find Your Content Types No matter if you're an individual influencer or an enterprise marketing team, a content planner helps you keep track of your ideas and ensures that everyone is on the same page. It's also a great way to manage content for longer lead-time projects like quarterly or annual campaigns. A good content planner will aid you in determining what kinds of content you should create and how to execute them. This involves determining the structure of your content, for instance blogposts, infographics or podcasts case studies, as well as social media releases. This should include a schedule of when these pieces are to be published and produced. You should also keep track of the metrics that relate to your goals for content marketing, such as traffic and engagement. This will help you evaluate your results and make needed adjustments. Using a program like Ahrefs will help you understand what's working and what's not. It can also give you insight into the performance of your competitors. 5. Find Your Content's Objectives If you establish clear content objectives that can help your team keep on track to meet their goals. Clear goals will help you meet your content marketing goals whether it's to increase SEO traffic by updating blog posts or increase customer retention through the organization of webinars. A good content planner can help you to define your goals through laying out a workflow that is organized and allows collaboration. It can also incorporate tools such as image-generation software, text-to-image prompts and social management software to streamline the process. In addition to setting goals and establishing an expected workflow, a content planner can assist you in identifying your key performance indicators (KPIs). This will allow you to evaluate the effectiveness of your content and make changes to improve your campaign. Bounce rate as well as website traffic and social media shares are examples of metrics that can be measured. These metrics should be tracked throughout the lifecycle of your content including production, publication and distribution. 6. Identify Your Resources A successful content strategy is useless without the resources to make it happen. When planning, ensure you have enough funds to accomplish the tasks you've laid out. This could include team or salary payments, production costs for materials and web space, and paid marketing strategies. Once you have a budget, you can start assigning the responsibility for each task. You can assign different employees to do keyword research, copywriting and editing, or design. You can also use a tool like Sprout to ease the process of scheduling content across various channels and platforms. Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages and Google Business Profiles, all from a single dashboard. Sprout's scheduling tools also include an image library to make it easier to manage the management of assets and cut down time when creating posts. 7. Determine your Key Performance Indicators If you're going to spend many hours creating content, it's crucial that your marketing efforts are rewarded. You can boost your performance by analyzing and tracking the right key performance metrics. As an example the number of repeat customers is a popular KPI employed by content marketers. This is a measure that can be used to determine the effectiveness of your content in converting customers into customers, and it can also be used to identify any areas of improvement for future campaigns. It's also important to determine the type of content you'll produce in accordance with your goals and the audience you intend to reach. This could be blog posts, videos, infographics or posts on social media. Once you've identified these different formats of content, you need to develop a strategy that includes the frequency and distribution methods for each. This will ensure that the right people are viewing your content at the appropriate time. 8. Identify Your tracking methods A marketing content planner is a useful tool for any company looking to enhance their marketing strategies. It assists you in keeping in mind your goals, audience, and resources while allowing to evaluate how efficient your strategy has been over time. A social media content calendar can help you decide the time when your posts are scheduled to go live, which will help ensure that your content is released consistently. It also lets you prepare for holidays or events that may impact your audience's engagement. A keyword content plan is a fantastic way to optimize your SEO strategies. It can help you identify the right keywords for your content, which can increase your search engine rankings and visibility. It can also help you determine the effectiveness of your keyword content strategy over time. 9. Identify Your Measurements Regardless of whether you choose to organize your content according to keyword or theme your marketing strategy will identify the most important metrics for each piece. This will help you assess the effectiveness of your content to continue to improve it. A cloud-based marketing planer, such as Optimizely CMP can help team members to work together and create reports useful for making future content planning decisions.